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The forum that is advertised has no content or it has non important content.
The forum is not well controlled and looks like it's out of the admins and mods hands.
The forum has no professional look and feel.
The forum's navigation is hard and the visitors can't find how to register.
The forum is too slow in loading and vistors get boared waiting for the pages to load.
The forum contains illegal or unappropriate content.
The forum's last posts were made a long time ago and are not uptodate.
The forum has too many popups and ads.
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I quote all. It's really.
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The forum has no professional look and feel
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And this, in my opinion, is one of the major reason.