Before advertising your forum - Forums Help - vBulletin, IPB, phpBB, SMF skins and community

ForumsHelp · 05-21-2006, 05:46 AM

Everybody of us forum owners is looking for his or her forum success in the shortest time possible, and that makes a lot of forum owners go for intense advertising campaigns. But unforunately most of this campaigns represent a real failure when it comes to the number of people who register as a result of these campaigns.

Why is that happening?. Simply this happens due to one or more of the following reasons that a person should consider before launching advertising campaigns:

The forum that is advertised has no content or it has non important content.
The forum is not well controlled and looks like it's out of the admins and mods hands.
The forum has no professional look and feel.
The forum's navigation is hard and the visitors can't find how to register.
The forum is too slow in loading and vistors get boared waiting for the pages to load.
The forum contains illegal or unappropriate content.
The forum's last posts were made a long time ago and are not uptodate.
The forum has too many popups and ads.

The reasons above are reasons that concern the forum it self but there are other reasons that concern the advertising campaigns, for exaple: where are you advertising?. As you can't go and advertise a webmasters forum in a kids website, so this also affects such campaigns. Also an important thing when it comes to PPC advertising, you have to make sure who will click on your ads. For example, you are advertising a forum that has all it's post written in english, so it's probably more suitable to advertise this forum in English speaking countries or countries that have english language as their seconed language.
This is not everything but these are points that people sometimes forget when launching an advertising campaign.

Norman · 07-27-2006, 12:05 PM

Quote:

The forum that is advertised has no content or it has non important content.
The forum is not well controlled and looks like it's out of the admins and mods hands.
The forum has no professional look and feel.
The forum's navigation is hard and the visitors can't find how to register.
The forum is too slow in loading and vistors get boared waiting for the pages to load.
The forum contains illegal or unappropriate content.
The forum's last posts were made a long time ago and are not uptodate.
The forum has too many popups and ads.

I quote all. It's really.

Quote:

The forum has no professional look and feel

And this, in my opinion, is one of the major reason.

ForumsHelp · 07-27-2006, 02:49 PM

Yes Norman, a professional look is extremely important for forums especially for forums related to high tech stuff and creativity.

Norman · 07-28-2006, 06:32 AM

And the feel that staff can "create" it's really important. I use forums from much time, and I have met... mhh.. how many? Only fiv3-six forums with a "professional fell".

ForumsHelp · 07-28-2006, 12:16 PM

Yes it's probably true because a lot of forum owners don't really know how they want their forum skin to look like or don't know what's the suitable skin theme for their forum.

Norman · 07-28-2006, 03:54 PM

And we must remember one thing: Become/Be a great forum administrator it's really really hard.

**jmar** · 07-28-2006, 04:15 PM

I agree with that too.

How long do you think it will take me to get a good understanding of running a forum?

The only book I could find on vbulletin was on Amazon.

Building Forums with Vbulletin
by A. Kingsley-Hughes, K. Kingsley-Hughes

The book is new and has no reviews. I going to order it though.

Norman · 07-28-2006, 04:35 PM

Quote:

How long do you think it will take me to get a good understanding of running a forum?

Mhhhh, what do you mean with this?
Running a forum, like "technical" knowledge, or running a forum with "a great admin experience" knowledge?

*Sorry for my english*

05-21-2006, 05:46 AM	#1 (permalink)
User Profile ForumsHelp Senior Member Join Date: Apr 2006 Age: 31 Posts: 968 Total Points: 196,871 Donate My Zoints Profile My Photos: (1) My Mood:	Before advertising your forum Everybody of us forum owners is looking for his or her forum success in the shortest time possible, and that makes a lot of forum owners go for intense advertising campaigns. But unforunately most of this campaigns represent a real failure when it comes to the number of people who register as a result of these campaigns. Why is that happening?. Simply this happens due to one or more of the following reasons that a person should consider before launching advertising campaigns: The forum that is advertised has no content or it has non important content. The forum is not well controlled and looks like it's out of the admins and mods hands. The forum has no professional look and feel. The forum's navigation is hard and the visitors can't find how to register. The forum is too slow in loading and vistors get boared waiting for the pages to load. The forum contains illegal or unappropriate content. The forum's last posts were made a long time ago and are not uptodate. The forum has too many popups and ads. The reasons above are reasons that concern the forum it self but there are other reasons that concern the advertising campaigns, for exaple: where are you advertising?. As you can't go and advertise a webmasters forum in a kids website, so this also affects such campaigns. Also an important thing when it comes to PPC advertising, you have to make sure who will click on your ads. For example, you are advertising a forum that has all it's post written in english, so it's probably more suitable to advertise this forum in English speaking countries or countries that have english language as their seconed language. This is not everything but these are points that people sometimes forget when launching an advertising campaign.

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07-27-2006, 02:49 PM	#3 (permalink)
User Profile ForumsHelp Senior Member Join Date: Apr 2006 Age: 31 Posts: 968 Total Points: 196,871 Donate My Zoints Profile My Photos: (1) My Mood:	Yes Norman, a professional look is extremely important for forums especially for forums related to high tech stuff and creativity.

07-28-2006, 06:32 AM	#4 (permalink)
User Profile Norman Senior Member Join Date: Jul 2006 Location: [Italy] Posts: 132 Total Points: 969 Donate My Zoints Profile My Photos: (0) My Mood:	And the feel that staff can "create" it's really important. I use forums from much time, and I have met... mhh.. how many? Only fiv3-six forums with a "professional fell".

07-28-2006, 12:16 PM	#5 (permalink)
User Profile ForumsHelp Senior Member Join Date: Apr 2006 Age: 31 Posts: 968 Total Points: 196,871 Donate My Zoints Profile My Photos: (1) My Mood:	Yes it's probably true because a lot of forum owners don't really know how they want their forum skin to look like or don't know what's the suitable skin theme for their forum.

07-28-2006, 03:54 PM	#6 (permalink)
User Profile Norman Senior Member Join Date: Jul 2006 Location: [Italy] Posts: 132 Total Points: 969 Donate My Zoints Profile My Photos: (0) My Mood:	And we must remember one thing: Become/Be a great forum administrator it's really really hard.

07-28-2006, 04:15 PM	#7 (permalink)
User Profile jmar FH Customer Join Date: Jul 2006 Posts: 39 Total Points: 225 Donate My Zoints Profile My Photos: (0)	I agree with that too. How long do you think it will take me to get a good understanding of running a forum? The only book I could find on vbulletin was on Amazon. Building Forums with Vbulletin by A. Kingsley-Hughes, K. Kingsley-Hughes The book is new and has no reviews. I going to order it though.